Ford's Road Ahead

Building a truly competitive Ford and delivering profitable growth for all.

In recent years, the road ahead for the global and U.S. auto industry has been anything but clear.

At Ford, we navigated through this difficult time by working together — with everyone at the table — to face reality, make tough decisions and take decisive action. These steps have allowed us to create a strong business with a revitalized manufacturing system; to provide our customers with great products that are best-in-class in quality, fuel efficiency, safety, smart design and value; and to deliver Profitable Growth For All, contributing to a better world for all of our stakeholders.

Competitiveness matters. And our workforce has played a pivotal role in building a truly competitive Ford by putting the company on a path toward global growth. We’re proud of what we’ve accomplished together, and we are clearly headed in a better direction. The years ahead will be about doing more of what the company is doing right now — growing the business with products people really value while improving our competitiveness year after year. By remaining committed to our collective goals, we will be able to continue key initiatives such as in-sourcing, investing in our world-class manufacturing facilities, and growing our market share.

As we move ahead, it is important to realize that this is a make or break time for all U.S. manufacturing, as an increasing number of automakers from every corner of the world look to compete on the international stage. With more global competitors entering the U.S. market, Ford is committed to maintaining our lead in quality, fuel efficiency, safety, smart technologies and value. We will continue to be a company that makes cars people want to buy and the kind of company people want to do business with. And we will continue to lead as a U.S. and global manufacturer.

This is the kind of leadership expected of Ford here on the road ahead. As we succeed, all of our stakeholders succeed. Stay connected to this website, as we explore the issues that will drive our collective future.